Work

Machine learning and operation research based method for promotion optimization of products with no price elasticity history

Year: 2019

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2019.100914

Authors: Asnat Greenstein-Messica, Lior Rokach

Institution: Ben-Gurion University of the Negev

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Israel

OpenAlex ID: W2995748221

FWCI: 2.297

Cites: 47

Cited by: 15

Related to: 10