Work

Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising

Year: 2019

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2019.1699624

Author: Russell B. Williams

Institution: Zayed University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995776067

FWCI: 1.641

Cites: 33

Cited by: 13

Related to: 10