Work

How do consumers react to new product brands?

Year: 2019

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2018-0401

Authors: Weng Marc Lim, Pei-Lee Teh, Pervaiz K. Ahmed

Institutions: Swinburne University of Technology, Monash University Malaysia, Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995798736

FWCI: 6.562

Cites: 40

Cited by: 26

Related to: 10