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Sustainability in Green Marketing and an Example from the World: Tchibo

Year: 2016

Type: conference-paper

Abstract: Companies are expected to seek solutions towards global environmental problems threatening the quality of life in the world today and the society which they are a part have expectations towards it. As a result, they need to behave in a way responsible for the environment as a member of the society and give density to social activities integrating awareness to green marketing and sustainability. They need to develop community awareness both economic and social wise. In this study, along with developing social responsibility and sustainability issues and green marketing to be discussed will be presented with related example from Tchibo.

Source: Uluslararası Avrasya ekonomileri konferansı

DOI: 10.36880/c07.01660

Authors: İsmail Erkan Çelik, Öznur Akman, Ayben Ceyhan, Vedat Akman

Institution: Beykent University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: bronze

OpenAlex ID: W2995812844