Work

Telling stories that sell: The role of storytelling and big data analytics in smart service sales

Year: 2019

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2019.12.004

Author: Valeriia Boldosova

Institution: University of Vaasa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2995829260

FWCI: 7.546

Cites: 101

Cited by: 60

Related to: 10