Work

The power of the pen: Handwritten fonts promote haptic engagement

Year: 2019

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21318

Authors: Anoosha Izadi, Vanessa M. Patrick

Institutions: University of Massachusetts Dartmouth, University of Houston

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996166353

FWCI: 3.935

Cites: 63

Cited by: 38

Related to: 10