How and when does the brand orientation-market orientation nexus matter?
Year: 2019
Type: article
Authors: Wai Jin (Thomas) Lee, Aron O'Cass, Phyra Sok
Institutions: University of Wollongong, Macquarie University, Monash University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2996400916