Work

The implicit sensory association test (ISAT): A measurement approach for sensory perception

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.12.005

Authors: Janina Haase, Klaus-Peter Wiedmann

Institution: Leibniz University Hannover

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996442017

FWCI: 1.641

Cites: 81

Cited by: 18

Related to: 10