Work

On consumers’ use, brand preference and equity of sports nutrition products

Year: 2019

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-08-2019-0589

Authors: Joshua Wesana, Joachim J. Schouteten, Evi Van Acker, Xavier Gellynck, Hans De Steur

Institution: Ghent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2996479244

FWCI: 0.984

Cites: 79

Cited by: 11

Related to: 10