Work

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Year: 2019

Type: article

Study design: Systematic Review

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-019-00706-1

Authors: Ana Babić Rosario, Kristine de Valck, Francesca Sotgiu

Institutions: University of Denver, HEC Paris, Vrije Universiteit Amsterdam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funders: University of Denver, Agence Nationale de la Recherche, Fondation HEC, Labex Ecodec

Awards: Idex Paris-Saclay, Réguler l'économie au service de la société, G4866930200, G4949051520, G523717966, G6079427189, G7367218713, G910694584

OpenAlex ID: W2996495039

FWCI: 66.57

Cites: 246

Cited by: 464

Related to: 10