Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework
Year: 2019
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21315
Authors: Christian Schimmelpfennig, James B. Hunt
Institutions: University of North Carolina Wilmington, University of Zurich
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2996510075