Work

How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions

Year: 2019

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/imr-05-2019-0140

Authors: C. Min Han, Hyojin Nam

Institution: Hanyang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996540429

FWCI: 6.234

Cites: 72

Cited by: 40

Related to: 10