Half-Blind Tasting: A Deception-Free Method for Sizing Placebo and Nocebo Responses to Price and Packaging Attributes
Year: 2019
Type: article
Source: Journal of Wine Economics
DOI: 10.1017/jwe.2019.40
Author: Robin S. Goldstein
Institutions: Université de Bordeaux, University of California, Davis
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2996549518
