Work

Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores

Year: 2019

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2019.11.005

Authors: Nicole J. Hess, Corinne M. Kelley, Maura L. Scott, Martin Mende, Jan H. Schumann

Institutions: University of Passau, Ludwig-Maximilians-Universität München, University of Kentucky, Florida State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996736832

FWCI: 6.234

Cites: 72

Cited by: 48

Related to: 10