Work

Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

Year: 2019

Type: article

Source: Sport Marketing Quarterly

DOI: 10.32731/smq.284.122019.03

Authors: Davis S. Martin, Kyle M. Townsend, Yun Wang, Gopikrishna Deshpande

Institutions: Auburn University, Georgia State University, Columbia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996738639

FWCI: 0.656

Cites: 67

Cited by: 9

Related to: 10