Work

Doing good while playing: The impact of prosocial advergames on consumer response

Year: 2020

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2020.106244

Authors: Yoon Hi Sung, Wei-Na Lee

Institutions: University of Oklahoma, The University of Texas at Austin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996840772

FWCI: 9.838

Cites: 74

Cited by: 38

Related to: 10