Work

Brand Placement in a Movie Song and its Impact on Brand Equity

Year: 2020

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2019.1699627

Author: Rajesh Srivastava

Institution: University of Mumbai

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996917992

FWCI: 3.607

Cites: 85

Cited by: 23

Related to: 10