Work

Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns

Year: 2019

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2019.1699626

Authors: Amanda Zwerin, Theresa B. Clarke, Irvine Clarke

Institution: James Madison University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2997467401

FWCI: 1.641

Cites: 57

Cited by: 9

Related to: 10