Work

Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas

Year: 2019

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2019.1707266

Authors: Edita Petrylaite, David Hart

Institution: Northumbria University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2997720058

FWCI: 0.984

Cites: 77

Cited by: 8

Related to: 10