Work

Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities

Year: 2020

Type: conference-paper

Source: Lecture notes in information systems and organisation

DOI: 10.1007/978-3-030-49644-9_5

Authors: Rehan Iftikhar, Zohreh Pourzolfaghar, Markus Helfert

Institution: National University of Ireland, Maynooth

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

Funders: European Commission, Science Foundation Ireland

Awards: Pioneering the Digital Future for Omnichannel Retail Managers, Lero - the Irish Software Research Centre

OpenAlex ID: W2997985297

FWCI: 6.58

Cites: 70

Cited by: 17

Related to: 10