Work

Brand switching and consumer identification with brands in the smartphones industry

Year: 2019

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1785

Authors: Dominic Appiah, Wilson Ozuem, Kerry E. Howell, Geoff Lancaster

Institutions: Arden University, University of Cumbria, Teesside University, London School of Commerce

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2998133152

FWCI: 5.903

Cites: 64

Cited by: 37

Related to: 10