Work

Effort justification for fun activities?: The effect of location-based mobile coupons using games

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.102029

Authors: Hee Jin Kim, Hayeon Song

Institutions: Gachon University, Sungkyunkwan University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2998408613

FWCI: 6.562

Cites: 45

Cited by: 47

Related to: 10