Work

Creating Value through the Performing Arts Festival: The Multi-Stakeholder Approach

Year: 2020

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146719894627

Author: Yu-Chien Chang

Institution: National Chengchi University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: G4097526881

OpenAlex ID: W2998960372

FWCI: 3.092

Cites: 105

Cited by: 22

Related to: 10