Work

Global Brand Building and Management in the Digital Age

Year: 2020

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x19894946

Author: Jan-Benedict E.M. Steenkamp

Institution: University of North Carolina at Chapel Hill

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2999285752

FWCI: 20.69

Cites: 57

Cited by: 137

Related to: 10