Work

De-targeting to signal quality

Year: 2020

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2019.10.003

Author: Xingyi Liu

Institution: Aston University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2999471735

FWCI: 1.719

Cites: 16

Cited by: 10

Related to: 10