Work

How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention

Year: 2020

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2019-046

Authors: Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai

Institutions: National Sun Yat-sen University, Nanjing University, Acer (United States)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2999570646

FWCI: 2.834

Cites: 72

Cited by: 21

Related to: 10