Work

Counting Your Customers: Who-Are They and What Will They Do Next?

Year: 1987

Type: article

Source: Management Science

DOI: 10.1287/mnsc.33.1.1

Authors: David C. Schmittlein, Donald G. Morrison, Richard Colombo

Institutions: University of Pennsylvania, Columbia University, New York University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2156957852

FWCI: 7.88

Cites: 19

Cited by: 678

Related to: 10