Work

Does perceived treatment of unfamiliar employees affect consumer brand attitudes? Social dominance ideologies reveal who cares the most and why

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.12.039

Authors: Matthew A. Maxwell-Smith, Tiffany Barnett White, Denise Lewin Loyd

Institutions: Western University, Huron University, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: green

OpenAlex ID: W2999601263

FWCI: 2.577

Cites: 73

Cited by: 21

Related to: 10