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Close but No Cigar: The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal Behavior

Year: 2019

Type: article

Source: ODU Digital Commons (Old Dominion University)

Authors: Junzhou Zhang, Yuping Liu–Thompkins

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2999812018

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