Work

Perspectives on Macromarketing in the African Context: Introduction to the Special Issue

Year: 2020

Type: editorial

Abstract: Introduction to the Special Issue on Macromarketing in the African Context

Source: Journal of Macromarketing

DOI: 10.1177/0276146719900363

Authors: Kofi Q. Dadzie, Jagdish N. Sheth

Institutions: Georgia State University, Emory University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2999952638

Cites: 27

Cited by: 8

Related to: 10