Work

Personal Values of Luxury Services Consumption: A Confucian Culture Perspective

Year: 2020

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2020.1712292

Authors: Nguyen Thi Cam Le, Vo Thi Quy

Institutions: Vietnam Aviation Academy, Vietnam National University Ho Chi Minh City

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000242343

FWCI: 5.154

Cites: 61

Cited by: 28

Related to: 10