Work

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Year: 2020

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-019-00714-1

Authors: Pravin Nath, Neeraj Bharadwaj

Institutions: University of Oklahoma, University of Tennessee at Knoxville

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000444634

FWCI: 9.792

Cites: 106

Cited by: 72

Related to: 10