Work

Exploring new routes within brand research in sport management: directions and methodological approaches

Year: 2020

Type: article

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2019.1706603

Authors: Tim Ströbel, Claas Christian Germelmann

Institutions: University of Bern, University of Bayreuth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000445622

FWCI: 5.411

Cites: 38

Cited by: 35

Related to: 10