Work

Marketing scales handbook

Year: 1994

Type: article

Author: Gordon C. Bruner

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000527332

FWCI: 12.79

Cites:

Cited by: 213

Related to: 10