Work

Branding as Soft Power

Year: 2019

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781315208671-7

Authors: Janet Borgerson, Jonathan Schroeder, Zhiyan Wu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000843618

FWCI:

Cites: 2

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Related to: 10