Work

What constitutes student–university brand relationship? Malaysian students’ perspective

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2020.1713278

Authors: Sharizal Hashim, Norjaya Mohd Yasin, Siti Aisyah Ya’kob

Institutions: Universiti Malaysia Sarawak, Arab Open University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universiti Malaysia Sarawak

Award: G8673364903

OpenAlex ID: W3000845911

FWCI: 5.669

Cites: 134

Cited by: 35

Related to: 10