Work

Hard or Soft Sell? Understanding White Papers as Content Marketing

Year: 2020

Type: article

Source: IEEE Transactions on Professional Communication

DOI: 10.1109/tpc.2019.2961000

Authors: Kim Sydow Campbell, Jefrey S. Naidoo, Sean M. Campbell

Institutions: University of North Texas, University of Alabama

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000945975

FWCI: 1.546

Cites: 24

Cited by: 10

Related to: 10