Work

Will a supplier's origin make a difference to its business customers?

Year: 2020

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.01.006

Authors: Frank Jacob, Sarah Schätzle

Institution: ESCP Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3001223970

FWCI: 1.031

Cites: 108

Cited by: 9

Related to: 10