Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention
Year: 2020
Type: article
Study design: Observational Study
Authors: Matthew Tingchi Liu, Yongdan Liu, Ziying Mo
Institutions: University of Macau, Sun Yat-sen University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3001291524