Work

Calibrating the moral compass: the effect of tailored communications on non-profit advertising

Year: 2017

Type: dissertation

Author: Elena A. Lyrintzis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3001909071

Cites: 51

Cited by: 5

Related to: 10