Work

Marketing Management 14th ed

Year: 2012

Type: book

Source: Pearson Education eBooks

Authors: Philip Kotler, Kevin Lane Keller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3001975894

FWCI: 15.05

Cites:

Cited by: 283

Related to: 10