Work

Digital Luxury: Transforming Brands and Consumer Experiences

Year: 2019

Type: book

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781526483591

Author: Wided Batat

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3002224520

FWCI: 3.654

Cites:

Cited by: 27

Related to: 10