Work

Principles of Marketing: A Global Perspective

Year: 2008

Type: book

Source: Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver H. M. Yau

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3002849456

FWCI: 0.466

Cites:

Cited by: 26

Related to: 10