Work

Is showrooming really so terrible? start understanding showroomers

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102048

Authors: Nuria Viejo-Fernández, María José Sanzo-Pérez, Rodolfo Vázquez-Casielles

Institution: Universidad de Oviedo

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3003170449

FWCI: 12.88

Cites: 41

Cited by: 84

Related to: 10