Work

Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy

Year: 2020

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucaa006

Authors: Noah VanBergen, Caglar Irmak, Julio Sevilla

Institutions: University of Cincinnati, University of Miami, University of Georgia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3003376302

FWCI: 5.411

Cites: 62

Cited by: 45

Related to: 10