Work

How Should Sponsorship Activation Work? A Sports Event and Athlete-Based Brand Building Framework (SEA-BB) Capturing an Internal and External Route

Year: 2020

Type: article

Source: Event Management

DOI: 10.3727/152599519x15506259856002

Authors: Rune Bjerke, Erlend Kirkesaether

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3003977565

FWCI: 2.834

Cites: 45

Cited by: 13

Related to: 10