Work

Does Marketing Need Reform?: Fresh Perspectives on the Future

Year: 2015

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781315705118

Authors: Jagdish N Sheth, Rajendra S Sisodia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3004881372

FWCI: 19.09

Cites:

Cited by: 207

Related to: 10