Work

Mediating effect of reasons on the relationship between altruism and green hotel patronage intention

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-020-00067-7

Authors: Ling Ling Tan, Norzalita Abd Aziz, Abdul Hafaz Ngah

Institutions: Tunku Abdul Rahman University of Management and Technology, National University of Malaysia, Universiti Malaysia Terengganu

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3006165367

FWCI: 6.699

Cites: 106

Cited by: 55

Related to: 10