Work

Exploring Emotional Well-Being in Facebook as a Driver of Impulsive Buying: A Cross-Cultural Approach

Year: 2020

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2020.1722979

Authors: Nancy Berenice Ortiz Alvarado, Marisol Rodríguez Ontiveros, Claudia Quintanilla Domínguez

Institution: Tecnológico de Monterrey

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3006288979

FWCI: 4.638

Cites: 111

Cited by: 31

Related to: 10