Work

Managing omni-customer brand experience via augmented reality

Year: 2020

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-11-2017-0142

Authors: Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Francesca Ceruti, Gerardino Metallo

Institutions: University of Salerno, University of Milano-Bicocca

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3008569640

FWCI: 6.442

Cites: 68

Cited by: 36

Related to: 10